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Orlando, Florida

Wealth Built For Generations

Private wealth advisory for growing families and individuals ready to be more intentional about their financial future.

Sunlit oak-lined path

“Someone’s sitting in the shade today because someone planted a tree a long time ago.

— Warren Buffett

Built for the people
building something

01

Legacy Families

Build wealth structures that outlast you.

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02

Pre-Retirees

Make the most consequential financial decade count.

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03

Special Needs Families

Long-term security for the ones who need it most.

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Let’s have a conversation.

A 30-minute conversation tells you everything you need to know about whether we are the right fit.

The Advisor
Behind the Practice

Ethan Cole — Founder & Wealth Advisor
Ethan Cole — Founder & Wealth Advisor

Financial clarity
should not be a privilege

I grew up in a household where money was talked about openly. My father and grandfather taught me to think long-term, invest patiently, and make decisions with a clear head.

That kind of financial fluency changed the trajectory of our family — and I have spent my career helping others build that same foundation. Today I partner with pre-retirees, families building a legacy, and anyone navigating a wealth transition they want to get right.

My practice is built on long-term relationships and advice that puts your goals first. I am a lifelong Orlando resident and genuinely love what I do.

Ethan Cole Founder & Wealth Advisor — Cole Wealth Co. — Orlando, FL

Principles that guide
every relationship

As a fiduciary, I am held to a legal and ethical duty to put your interests ahead of my own — to give advice grounded in your goals and your circumstances. It is the standard behind everything that follows.

01

Long-Term Thinking

Good financial decisions rarely feel urgent. I help clients slow down, think clearly, and make choices that compound over decades — not just quarters.

02

Relationships First

I keep my practice intentionally small. That means faster responses, deeper conversations, and advice that actually reflects your full picture — not a one-size-fits-all template.

03

Radical Clarity

Financial planning does not have to feel overwhelming. My job is to make your wealth strategy clear enough that you actually feel confident in it.

Let’s start the conversation.

A 30-minute call is the simplest way to see if my approach is the right fit for you — no forms, no prep, no obligation.

Built for those
building lasting wealth.

I partner with clients who know where they want to go and value having a thoughtful wealth advisor in their corner — someone who is honest, thorough, and genuinely invested in their long-term success.

01

Legacy-Focused Families

Building something that outlasts you takes more than good intentions — it takes the right structures, the right conversations, and a clear picture of what you actually want your legacy to look like. That is where I come in.

I help families coordinate estate planning, gifting strategies, and education funding in a way that reflects their values and protects what matters most.

Estate Coordination Gifting Strategies Education Funding Trust Planning Multigenerational Wealth
02

Pre-Retirees

The years leading up to retirement are when the decisions you make carry the most weight. Savings rate, tax strategy, Social Security timing — getting these right can meaningfully change what retirement actually looks like for you.

I help pre-retirees build a transition plan that addresses income replacement, healthcare costs, Social Security timing, and portfolio positioning — before they need it.

Retirement Readiness Income Bridging Medicare Planning Social Security Timing Tax Efficiency
03

Special Needs Families

Planning for a loved one with special needs is one of the most important — and nuanced — things a family can do. Benefits eligibility, trust structures, caregiver transitions — these require careful, thoughtful planning, and I take that responsibility seriously.

I partner with families to build a plan that protects their loved one’s financial security without jeopardizing the government benefits they depend on.

Special Needs Trusts ABLE Accounts Benefits Preservation Caregiver Planning Letter of Intent

See if we are the right fit.

A quick 30-minute conversation is the easiest way to see if we are a good match. No forms, no prep required — just a conversation.

Comprehensive Wealth Advisory,
Clear Advice

Everything you need,
nothing you don’t

Investment Management

Disciplined, long-term portfolio management aligned with your risk tolerance, time horizon, and overall tax situation.

Long-Term Wealth Planning

A comprehensive roadmap for your financial life — from cash flow and savings strategy to retirement income, Social Security timing, and the long-term goals that matter most to you.

Special Needs Planning

Helping families protect their loved one’s long-term financial security — coordinating ABLE accounts, special needs trusts, and benefits preservation strategies.

How we get
started together

01

Discovery Call

A relaxed 30-minute conversation to get to know each other and see if we are a good fit.

02

Deep Dive

A deeper conversation where we map out your goals, your concerns, and everything in between.

03

Your Plan

A personalized wealth strategy with clear recommendations — written in plain language, not financial jargon.

04

Partnership

Regular check-ins, proactive outreach, and a real relationship that grows alongside your life.

Let’s talk through your plan.

A complimentary 30-minute call is the easiest way to see if we are the right fit for what you are building.

Let’s start with
a conversation.

Straightforward advice,
grounded in your goals

The first step is a simple 30-minute conversation — no paperwork, no prep. Just a chance to talk through where you are and what you are building toward.

Every client relationship gets my full attention and commitment. If that sounds like what you have been looking for, I would love to connect.

Location Orlando, FL
Hours Monday – Friday, 9am – 5pm ET

Schedule an Introductory Call

Choose a time that works for you. Introductory calls are held Monday through Friday, 9am–5pm Eastern.

Schedule a Conversation

Common Questions

What happens on the first call?

We spend 30 minutes talking through where you are, what is on your mind, and what you are hoping to accomplish. There is no agenda — just a genuine conversation.

Is there a minimum account size?

I partner with clients at all different stages. What matters more than your current account balance is where you are headed and whether my approach is the right fit for you.

What does working together look like beyond the first call?

Once we decide it is a good fit, we build a plan around your goals and meet regularly to keep it on track as life changes. You will always have direct access to me.

Are you held to a fiduciary standard?

Yes. As an investment advisor, I have a fiduciary obligation to act in your best interest and to be transparent about how I work and how I am compensated.