Private Wealth Advisory · Orlando, Florida

Wealth, built on a plan you can follow.

Cole Wealth Co. is a private wealth advisory practice in Orlando, built for families and individuals who want a clear plan for their money and a steady hand to help them follow it.

Built for people building something

01

Legacy Families

You are building something meant to outlast you. I help you put the right structures and conversations in place so your wealth passes the way you intend.

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02

Pre-Retirees

The years right before retirement carry the most weight. I help you make the big calls, like when to retire, how to turn savings into income, and when to claim Social Security.

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03

Special Needs Families

Planning for a loved one with special needs takes real care. I help families protect their loved one's future without putting the benefits they rely on at risk.

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"The most consequential financial decisions are rarely the most complicated. They require clarity, patience, and a long-term view."

What I focus on

Investment Management

Portfolios built with discipline and matched to your goals, your timeline, and how much risk you are comfortable taking.

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Long-Term Wealth Planning

A plan for the whole picture. Saving, cash flow, retirement income, taxes, and the goals that matter most to you.

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Special Needs Planning

Protecting a loved one's future without risking the benefits they rely on. Special needs trusts, ABLE accounts, and a plan for what comes next.

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Working together is simple

01

Discovery Call

A relaxed 30-minute call to get to know each other and see if we are a good fit.

02

Deep Dive

We map out your goals, your worries, and everything in between.

03

Your Plan

I put together a clear plan with real recommendations, written in plain language.

04

Partnership

Regular check-ins and a real relationship that grows with your life.

Let's talk.

A 30-minute call costs nothing, and it tells you everything you need to know about whether we are a good fit.

About

Why I built
this practice

Cole Wealth Co. is a private wealth advisory practice in Orlando. A practice of one, by design, so the person who builds your plan is the same person you sit across from every time.

My story
Ethan Cole Founder & Wealth Advisor

Financial clarity
shouldn't be a privilege

I grew up in a house where money was talked about openly. My father and grandfather taught me to think long-term, invest patiently, and make decisions with a clear head.

That kind of financial fluency changed the direction of our family, and I've spent my career helping others build the same foundation. Today I work with pre-retirees, families building a legacy, and people navigating a wealth transition they want to get right.

My practice is built on long-term relationships and advice that puts your goals first. I'm a lifelong Orlando resident, and I love what I do.

Ethan Cole Founder & Wealth Advisor, Cole Wealth Co.

Principles that guide
every relationship

I work as a fiduciary. That means I'm held to a legal and ethical duty to put your interests ahead of my own, and it sits behind everything that follows.

01

Long-Term Thinking

Good financial decisions rarely feel urgent. I help clients slow down, think clearly, and make choices that compound over decades, not just quarters.

02

Relationships First

You work directly with me, from the first call onward. That means quicker responses, deeper conversations, and advice built around your whole picture, not a template.

03

Radical Clarity

Financial planning doesn't have to feel overwhelming. My job is to make your strategy clear enough that you feel confident in it.

Let's start the conversation.

A 30-minute call is the simplest way to see if my approach is a fit. No forms, no prep, no obligation.

Who I Serve

Built for people who think ahead

I work with families and individuals who want a thoughtful advisor invested in where they are headed, someone they can reach directly and build a real relationship with over time. Most fall into one of three groups, and each one calls for a slightly different kind of planning.

Who I work with

Three groups, three kinds
of planning

01

Legacy Families

You are building something meant to outlast you. That takes more than good intentions. It takes the right structures, the right conversations, and a clear picture of what you want to leave behind. I help families coordinate estate planning, gifting, and education funding so wealth passes the way they intend.

Estate Coordination Gifting Strategies Education Funding Trust Planning Generational Wealth
02

Pre-Retirees

The years right before retirement carry the most weight. Your savings rate, your tax strategy, when you claim Social Security. Getting these right can change what retirement looks like. I help pre-retirees build a transition plan that covers income, healthcare costs, Social Security timing, and how the portfolio is positioned, well before they need it.

Retirement Readiness Income Planning Medicare Planning Social Security Timing Tax Coordination
03

Special Needs Families

Planning for a loved one with special needs is one of the most important things a family can do, and one of the most nuanced. Benefits eligibility, trust structures, who steps in down the road. These take careful thought. I work with families to protect their loved one's long-term security without putting the government benefits they rely on at risk.

Special Needs Trusts ABLE Accounts Benefits Preservation Caregiver Planning Letter of Intent

Not sure which one fits you?

That is exactly what a first conversation is for. A 30-minute call costs nothing, and it tells you whether we are a good fit.

Investment Management

Disciplined investing,
built around your life

There's no single right way to invest. Some clients are building wealth aggressively; others are protecting decades of growth. My role is to match the right strategy to where you are.

The philosophy

There is no single best way to invest, only the right approach for you. Some of the people I work with want to pursue growth aggressively; others want to protect what they have spent a lifetime building. So rather than force everyone into one model, I manage a range of strategies, each built with discipline, and match yours to your stage of life, your goals, your appetite for risk, and your tax situation.

The principles behind
every portfolio

01

The Right Strategy Is Personal

There's no single best portfolio. The right one depends on your stage of life, your goals, your tolerance for risk, and your tax situation, so that is where I start.

02

A Portfolio for Your Stage

What serves someone building wealth aggressively is different from what protects decades of growth. I manage strategies across that full range, each carrying its own level of risk, so yours fits where you are.

03

Discipline in Every Portfolio

Aggressive or conservative, every strategy is run with the same discipline: a clear rationale, sensible diversification, and changes made for a reason, never a reaction.

04

Diversification, Always

Whatever your strategy, risk is spread across asset classes and regions. It softens the impact of any single position, and the temptation to overweight one.

05

Costs and Taxes Matter

Markets are unpredictable; fees and tax drag are not. I manage both with care and align your portfolio to your tax situation, because a dollar saved is a dollar still working.

06

Behavior Is the Real Risk

The biggest threat to most portfolios isn't the market, it's the urge to react to it. A steady hand and a clear plan are worth more than any forecast.

Real wealth is the quiet result of good decisions, repeated over decades.

The Cole Wealth Approach

Curious which strategy fits you?

A 30-minute call is the easiest way to hear how this philosophy would apply to your own situation, no cost, no pressure.

Long-Term Wealth Planning

A plan for the
whole picture

Investments are one piece of a much bigger puzzle. Long-term wealth planning ties it all together: your income, your taxes, your retirement, and the goals that matter most, into one clear plan you can follow.

What planning covers

A good plan is not a binder you put on a shelf. It is a living picture of where you are, where you want to go, and the steps that connect the two. I look at your whole financial life, not just one corner of it, and build a plan that adapts as your life does.

Your whole financial
life, in one place

01

Cash Flow and Savings

A clear view of what comes in, what goes out, and how to put more of it to work toward what matters to you.

02

Retirement Income

A plan for turning a lifetime of saving into steady, reliable income, so you know what retirement can look like.

03

Social Security Timing

When you claim can make a real difference over a lifetime. We map out the timing that fits your situation.

04

Tax Coordination

Planning done with an eye on taxes, in coordination with your tax professional, so more of your money stays working.

05

Education Funding

Strategies to help fund education for children or grandchildren without putting your own plans on hold.

06

Goals and Milestones

A home, a business, time off, a legacy. We build the plan around the things you want, then keep it on track.

A plan, in plain
language

Not jargon and projections you will never look at again. A clear plan, clear priorities, and a short list of what to do next.

Written Plan Clear Priorities Retirement Income Strategy Tax Coordination Defined Next Steps Ongoing Reviews Direct Access Goal Tracking

The best plan is not the most complex one. It is the one you understand and will follow.

The Cole Wealth Approach

Let's map out your plan.

A 30-minute call is the easiest way to see what a plan for your situation would look like. No cost, no pressure.

Contact

Let's start with
a conversation

The first step is a simple 30-minute call. No paperwork, no prep. Just a chance to talk through where you are and what you're building toward.

Get in touch

Straightforward advice,
grounded in your goals

Every client relationship gets my full attention. If that sounds like what you've been looking for, I'd love to connect. Book a call below, or send me a note and I'll get back to you.

Prefer to talk?

Schedule an introductory call

Pick a time that works for you. Calls are held Monday to Friday, 9am to 5pm Eastern.

Schedule a Conversation
Location Orlando, Florida
Hours Monday to Friday, 9am to 5pm ET

Or send a message

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Common questions

What happens on the first call?

We spend 30 minutes talking through where you are, what's on your mind, and what you're hoping to accomplish. There's no agenda, just a real conversation.

Is there a minimum account size?

I work with clients at all kinds of stages. What matters more than your current balance is where you're headed and whether my approach is the right fit for you.

What does working together look like after that?

Once we decide it's a good fit, we build a plan around your goals and meet regularly to keep it on track as life changes. You'll always have direct access to me.

Am I held to a fiduciary standard?

Yes. As an investment advisor, I have a fiduciary obligation to act in your best interest and to be transparent about how I work and how I'm compensated.